Friday, August 16, 2013

Short Subject: The Power of Image

by James Parrish

I first met Steve Apkon at the Sundance Institute's Art House Convergence, an annual gathering of independent art house theaters that takes place in Midway, Utah, the week before the Sundance Film Festival each January. Steve is the executive director of the Jacob Burns Film Center, a nonprofit cultural arts center dedicated to presenting the best of independent, documentary, and world cinema; promoting 21st century literacy; and making film a vibrant part of the community. I've attended the Art House Convergence twice, in 2012 and 2013, as part of my research on establishing the Bijou Film Center.

Enjoy this great short film, I Am Here, made to accompany Steve's new book -- The Age of the Image. This little film shows exactly how image sound and story can be more effective than words alone. 

Connecting with leaders in the independent art house and independent media community like Steve is one of the best parts of the Art House Convergence. Before long and with your help, I'm convinced we can establish the Bijou Film Center to do for Richmond, VA what the Jacob Burns Film Center is doing for Pleasantville, NY.

In his book The Age of the Image (with a foreword by Martin Scorsese) Steve argues that it is time we understand why and how visual images are today's most powerful form of communication.
We are story animals. And we need to tell our stories in as direct, as
unmediated, and as emotionally resonant a way as possible.
-- Stephen Apkon, from The Age of the Image*
* Published by Farrar, Straus and Giroux. For more information, visit:


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